Archive by Author


1 Apr

Instrumentals have always been IN focus for our label. Of course we have an affinity our instrumental bands; The Player Piano, The Retaliation For What They Have Done To Us, and artist like Rajiv Patel and Jeff Johnrey, but there are many other records we could name that we wish we had released as well.

We intend to make a greater effort to make instrumental versions of albums available. We started this with Art  For Starters “Without Voice,” and Before Braille’s “Instrumentals,” and now we want to make Loyal Wife “Faux Light” more publicly available. (They were previously offered as free bonus tracks on the Loyal Wife Bandcamp page.)

So, check out Loyal Wife “Faux Light Instrumentals.”
And to help you see the light, we’ve made them free.



24 Mar


52nd Street Jazz Band CD Release Party
March 29, 2014
@ BadAZ Balboa 2014 [map]
Sponsored by Kats Korner

Celebrate Sunset Alliance’s 50th release,“52nd Street Revisited,” get acquainted with 1930′s-era NYC/Chicago jazz and get a free download!
9pm @ BadAZ Balboa 446 E. Broadway Rd, Mesa 85204

*Kats Korner provides swing dancing lessons 7:15-8 & DJ from 8-9pm, included in the $12 cover!
*Physical copies of the CD are also available in fancy digipaks.

 jazz allies: / /

It’s an honor to have reached 50 releases. It could not have been accomplished without so many incredible allies. Thank you. It’s only fitting to keep it in the ally family. It’s been an incredible experience for David Jensen to not only release his father-in-law’s album, but to have recorded the music and designed the album art. Joe Hopkins is an incredible man and honored musician. He and his band have done their best to ‘class-up’ this place! Read more



18 Feb

Ten years after the release of Novi Split “Keep Moving,” Davids Jerkovich and Jensen discuss the story behind it + the new release “Keep Moving Disk 2.”

After The Real Diego played a show at Modified, I requested a track for my Not One Light Red: A Desert Extended comp. You sent me a cdr of unreleased and 7” tracks for the band, but at the end you threw on 3 ‘solo’ tracks you recorded on the laptop. I remember getting so excited about them that I called you up right away.
Mr. Jerkovich, do you care to recount how we met or should we just move on to other questions?

You have an incredible memory. You left a note to my band saying sorry that you couldn’t stick around to have your minds blown. That’s how we met.
I remember making you a CDR and slipping some of my more sensitive material towards the end. I was very embarrassed about it in a way back then. 

For the sake of posterity or our audience, what does Novi Split mean?

The “New” Split.  My family is from Split, Croatia. 

At some point you lived in Space 19 (Before Braille’s practice space) and finished your record. I remember listening to it on the Space 19 couch with you and Rajiv Patel discussing track order. I lost the argument that 300 copies should not open the record. I wanted to start w/ I Had You. Do you regret winning that fight? 

Space 19 is an appropriate name because it was like being in space. All my memories about that place seem to involve the middle of the night. That was like a sweat lodge for me. I purified myself in the heat of mesa and I came out the other end a changed man. I wrote and recorded the final song for that record through the night with minutes to spare to get to the mastering lab. I remember it wasn’t finished until I recorded Kelly screaming while throwing a chair across the room. Who was I?

I remember that argument. I told you that ’300 copies’ was like a fight song. A declaration of what Novi Split was all about. It set the tone for the record. It also set the tone for the rest of my career which sucks. If ‘I had you’ set the tone of my career I’d be dead by now. 

Read the rest of the interview on the Artist Q&A page


Keep Moving, Disk 2 was released today. Go download it for free:


15 Feb

Novi Split - Keep Moving10 years ago Sunset Alliance had the privilege to release Novi Split’s intimate collection of personal recordings, titled Keep Moving.It’s was a joy to work with David J. If you know David, you understand what a pleasure it must be for Sunset Alliance, Hush, Moby, Barsuk, (unnamed)teen TV dramas, the country of Croatia, and all to work with him.


Novi Split -Disk 2To celebrate, we will be collaborating with David once again to release Novi Split Keep Moving, Disk 2. We’ve dug out nearly 20 unreleased tracks from closets, sheds and hard drives that, not unlike the Disk 1, were never meant for the public ear. Sunset Alliance was surprised David allowed us to poke around his audio diary again, but we’ve learned David is quite the push over. (Offer him come casino credits, a Trapped in the Closet DVD copy and a couple Korean candies and you can get David to do just about anything.)

We want to give everyone the opportunity to relive 2004. So, later this month, we will offer Novi Split Keep Moving, Disk 2 for free download. Stay tuned on our Facebook page for our release date announcement. You may be mad at us for not releasing this stuff 10 years ago, but we hope the Disk 2 price will be sufficient penance.



15 Mar


Sunset Alliance has been thinking about what we would do for our 50th label release. When asked, our answer was always the same, “Something special!” And now we are pleased to announce that special something…

Later this Spring, Sunset Alliance Records will release The 52nd Street Jazz Band “52nd Street Revisited.” Members of this fine collaboration of artist are Gary Church–who was part of Willie Nelson’s touring band, songwriter and tour member for Merle Haggard, and the 23rd inductee to the Western Swing Hall of Fame inductee), Danny Shannon (known to be the first musician in Arizona to play and perform with an electric bass guitar), and Joe Hopkins, former President of the Arizona Jazz Society (there is even “Joe Hopkins Day” in Chandler, AZ),  highly respected clarinet player, and father-in-law to Sunset Alliance label owner, Dave Jensen. Read more about the band. [See Gary blow!]

It feels like things have come full circle. We couldn’t be more excited to work with such find musicians. The 11-song album was recorded by David Jensen.

Ronald J. Lllewellyan III (Welshmans Pride Studio) masterfully mixed & mastered the record and Chuckie Duff and David Jensen provided the art.

It’s an honor to have reached 50 releases. It could not have been accomplished without so many incredible allies. It’s only fitting to keep it in the ally family.